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The Upper Cervical Marketing Podcast

The Upper Cervical Marketing Podcast provides upper cervical doctors and students with an upper cervical chiropractic podcast that is actionable information from upper cervical leaders who are currently extremely successful in practice. We interview top doctors who practice all upper cervical techniques including Advanced Orthogonal, Atlas Orthogonal (AO), Blair, EPIC, Knee Chest, NUCCA, Orthospinology, Toggle, TIC, Quantum Spinal Mechanics (QSM3) and more. We also do episodes focused exclusively on upper cervical practice growth strategies for chiropractors at every stage of practice growth. You are looking for the top chiropractic podcasts you have found what you need to grow your upper cervical specific practice.
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Now displaying: Page 1
Mar 25, 2024

Dr. Bill Davis on the Upper Cervical Marketing Podcast

 

What you are going to learn today…

  • How to effectively DUPLICATE YOUR PRACTICE CULTURE in a second location

  • What you need to do to make sure you DON'T HURT YOUR ORIGINAL LOCATION as you build the new one

  • How to BE SURE YOU NEED TO OPEN A 2ND LOCATION to continue to grow

  • Where you need to be WITH MONTHLY COLLECTIONS & TEAM SIZE to effectively pull this off

  • How to build a 3 YEAR BRANDING AND MARKETING PLAN to consistently build the second location

  • How much of YOUR TIME & YOUR KEY TEAM MEMBERS TIME will be required to effectively launch a second location

  • How to PICK THE NEW LOCATION so both locations continue to grow and thrive

  • How to effectively BUDGET & PLAN TO OPEN A SECOND LOCATION without crippling yourself financially

  • What you need to FOCUS ON NOW to grow to the next practice growth stage... and much, MUCH More!

 

Mar 18, 2024

Dr. Dr. Angelo Colavita on the Upper Cervical Marketing Podcast

Dr. Angelo Colavita joins the Upper Cervical Marketing Podcast from Clifton, NJ. In this UCM Podcast, Tony Hook interviews Dr. Angelo who shares his heart to equip and empower more students and doctors to be impactful chiropractors. We discuss how he and other leaders in the upper cervical community are making a difference and how we all have a role to play. Check out this podcast and get engaged for the mission! 

 

Mar 11, 2024

Dr. Bill Davis joins us on the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill answers a common question that upper cervical specialists ask “how frequently should you redesign your website”?. We discuss the factors to consider and a good rule of thumb. We also discuss other digital marketing and branding factors to consider when evaluating your website as part of your larger marketing and branding strategy.

Mar 4, 2024

Dr. Levi Colt Wainwright joins us on the Upper Cervical Marketing Podcast from Tallahassee Florida. In this UCM Podcast, Dr. Bill Davis interviews Dr. Wainwright who shares how he shifted his mindset in his practice from a high-volume low fee practice to a low-volume high fee practice and has been extremely successful. We discuss how positioning himself in his community as a specialist has made all the difference. It’s time to recognize the value that you bring to your community.

 

Feb 26, 2024

Dr. Bill Davis joins Tony Hook on the UCM Podcast to celebrate the 200th episode! In this UCM Podcast, Tony Hook discusses with Dr. Bill the importance of building a patient education system around the 7 concepts every patient needs to know about upper cervical. We discuss how crucial it is for your practice members to understand these concepts and be able to communicate them with others in order to generate consistent referrals for your upper cervical practice.

 

Feb 19, 2024

Dr. Bill Davis joins us on the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill shares the six steps you need to follow in order to build an associate driven practice system. We discuss how crucial these six steps are for you to hire your first or next associate. It’s time to be intentional and develop systems to expand and grow UC care.

Feb 12, 2024

Dr. Bill Davis joins us on the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill shares about the specifics of the practice growth sessions that UCM offers to upper cervical specialists. We discuss three major differences between this service and all other general chiropractic consulting and practice management. It’s time to be intentional to grow this year with practice growth sessions.

 

Feb 5, 2024

Dr. Bill Macchi joins us on the Upper Cervical Marketing Podcast from Raleigh, NC. In this UCM Podcast, Tony Hook interviews Dr. Bill who shares how he and others are empowering chiropractic students to get involved with upper cervical. We discuss how crucial advocacy ambassadors are to the mission of bringing upper cervical to the world. It’s time to be intentional and develop systems to expand and grow UC care.

Jan 22, 2024

Dr. Bill Davis joins us on the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discuss the four building blocks of upper cervical practice success to focus on in 2024. Dr. Davis has extensively studied successful upper cervical practices for over a decade and has found consistent patterns to advance from one practice growth stage to the next. Stay on mission with us and get fired up! Go team upper cervical!

Jan 15, 2024

Dr. Christina Meakim joins us on the Upper Cervical Marketing Podcast from Healthy Life Chiropractic in San Francisco California. In this UCM Podcast, Dr. Bill Davis and Dr. Christina discuss how she is utilizing the book The 6 Types of Working Genius by Patrick Leoncini in her upper cervical practice. Dr. Meakim has found that this book has been extremely helpful in helping her get her team to fire on all cylinders. She has also found this is crucial information to help her when hiring new associates and CA’s. There is a ton of value in this conversation with one of the world’s top upper cervical Doctors. Stay on mission with us and get fired up! Go team upper cervical!

Jan 8, 2024

Dr. Bill Davis joins us on the Upper Cervical Marketing Podcast from UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis discusses the different practice growth stages and the different systems designed for each including pricing. We discuss which systems are best if you want to grow from one practice growth stage to the next. It’s time for transparency and clarity when it comes to pricing so you can make a great decision to can grow your practice.

Jan 1, 2024

Dr. Justin Brown joins us on the Upper Cervical Marketing Podcast from Friends and Family Spinal Care in Coral Springs Florida. In this UCM Podcast, Dr. Bill Davis and Dr. Brown discuss the power and importance of having a big mission and big vision driving you to make a big impact in your community and around the world. Dr. Brown has built one of the largest upper cervical practices in the world and has trained over 25 Associates while he has been in practice. There is a ton of value in this conversation with one of the world’s top upper cervical Doctors. Stay on mission with us and get fired up! Go team upper cervical!

Dec 25, 2023
In this bonus episode of the UCM Podcast, Dr. Bill Davis discusses 7 traps to avoid when adding a second associate to your upper cervical practice. Here is what you can expect from this special episode for Upper Cervical Docs:
  • How to develop effective ASSOCIATE RECRUITMENT STRATEGIES to consistently generate quality candidates
  • How to make sure that you ACTUALLY NEED ANOTHER ASSOCIATE instead of just hiring another CA or office manager
  • Which 3 DOCTOR MODEL to choose for your practice, personality blend and culture How to determine if you are COLLECTING ENOUGH each month to afford a 2nd associate
  • How to set expectations with CLEARLY DEFINED RESULTS, METRICS AND BONUSES (KRA's, KPIs etc.)
  • How to develop SYSTEMS THAT DON'T DEPEND ON YOUR PERSONALITY to succeed
  • What you need to do to make sure you have ENOUGH NEW PATIENTS to fill all 3 of your schedules
  • How to make sure your OVERHEAD ISN'T CREEPING OUT OF CONTROL before bringing on another high paid team member
  • How to develop a TRAINING SYSTEM for your associates and all your team members to thrive
  • What you need to FOCUS ON NOW in order to grow to the next practice growth stage... and much, MUCH More!
Dec 18, 2023

Join Dr. Bill Davis and Tony Hook as we discuss the 2023 Upper Cervical Practice Survey Results. You can get the full results and analysis based on your current practice growth stage at https://uppercervicalmarketing.com/blog/2023-upper-cervical-practice-survey-results/. Go team upper cervical!

Dec 4, 2023

Dr. Dennis Fiorini joins us on the Upper Cervical Marketing Podcast from Fiorini Chiropractic Center in Tallahassee Florida. In this UCM Podcast, Dr. Bill Davis and Dr. Fiorini discuss how he has been able to grow his upper cervical practice through relationship building, team training, and communication. We talked about the importance of consistency and focus in practice. Stay on mission with us and get fired up! Go team upper cervical!

Nov 27, 2023

In this bonus episode of the UCM Podcast, Dr. Bill Davis discusses 5 Boxes You Must Check Before Hiring Your 1st Associate! Here is what you can expect from this special episode for Upper Cervical Doctors:

What you are going to learn today…

  • How to determine if you are COLLECTING ENOUGH each month to afford an associate
  • How to set expectations with CLEARLY DEFINED RESULTS, METRICS AND BONUSES (KRA's, KPIs etc.)
  • How to develop SYSTEMS THAT DON'T DEPEND ON YOUR PERSONALITY to succeed
  • What you need to do to make sure you have ENOUGH NEW PATIENTS to fill both of your schedules
  • How to make sure your OVERHEAD IS UNDER CONTROL before bringing on your highest paid team member
  • How to make sure that your mindset is right to effectively LEAD AND MENTOR an associate doctor
  • How to develop a TRAINING SYSTEM for your associates and all your team members to thrive
  • How to make sure your MISSION, VISION, AND VALUES are shared with your entire team including your associate
  • What you need to FOCUS ON NOW in order to grow to the next practice growth stage... and much, MUCH More!
Nov 20, 2023

Dr. Mercedes Cook joins us on the Upper Cervical Marketing Podcast from Upper Cervical Chiropractic of San Diego. In this UCM Podcast, Dr. Bill Davis and Dr. Cook discuss how she has been able to grow her upper cervical practice through digital marketing, provider nights, and an annual friends and family day (patient appreciation day). We talk about the importance of consistency and focus in practice. Stay on mission with us and get fired up! Go team upper cervical!

Nov 6, 2023

Dr. Elan Schrier joins us on the Upper Cervical Marketing Podcast From Schrier Family Chiropractic in Delray Beach Florida. In this UCM Podcast, Dr. Bill Davis and Dr. Schrier discuss how he has been able to get 600 Google reviews for his upper cervical practice. We talk about the importance of consistency and focus in his practice. Stay on mission with us and get fired up…no complacency!

Oct 23, 2023

In this bonus episode of the UCM Podcast, Dr. Bill Davis discusses How to Breakthrough 20 K per Month This Year in Your Upper Cervical Chiropractic Practice! Here is what you can expect from this special episode for Upper Cervical Doctors:

What you are going to learn today…
• How to expand and train your mind to help more people in your community
• How to develop the habits of highly successful doctors
• Why starting a practice (or continuing in a practice) without a CA is such a bad idea
• What I learned from having to hire 6 CAs in my first 6 months in practice
• How to brand yourself as the unique upper cervical specialist that you are so patients pay, stay, and refer
• How to avoid the biggest mistakes in digital advertising so you don't waste your money on ads
• How to build social proof, get 24 video testimonials, and get 100 Google reviews every year
• How to invest time instead of money to build a social media following on Facebook, Instagram, TikTok, YouTube and more
• How to get health practitioners in your community to refer patients to you every month
• How to develop a powerful patient education system to generate consistent referrals
• How to train your team to be upper cervical chiropractic advocates... and much, MUCH More!

Oct 16, 2023

Dr. Bill Davis joins us on the Upper Cervical Marketing Podcast Founder and CEO of UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis and Tony Hook discuss how 7 sacred cow mindsets are holding back the upper cervical movement. We talk about the importance of putting these to death within your own mind so you can help more people in your community. Stay on mission with us and get fired up…no complacency!

Oct 2, 2023

Dr. Kurt Sherwood joins us on the Upper Cervical Marketing Podcast from Restoration Spinal Care in Renton Washington. In this UCM Podcast, Dr. Bill Davis and Dr. Kurt discuss how he was able to find an associate for his upper cervical practice in a nontraditional way. We talked about the importance of adding an associate to increase your capacity especially when you have a waiting list practice. Stay on mission with us and get fired up…no complacency!

Sep 25, 2023

In this bonus episode of the UCM Podcast, Dr. Bill Davis discusses 5 Mistakes to Avoid When Opening Your Own Upper Cervical Practice. Here is what you can expect from this special episode for Students, Associates, and Upper Cervical Docs:

I am going to save you tons of time and money today!

In the past 10 years, we've helped over 100 Upper Cervical Practices start right.

Whether you are coming straight out of school or out of an associate position, we understand the challenges and what you need to do to start your upper cervical practice right.

We know the answers to the questions.

We know what works and what doesn't.

You Are in the Right Place!

What you are going to learn today…

  • How to find the right location for your practice and avoid "dead areas"
  • How to name your practice to differentiate your unique upper cervical specialty
  • Why starting your practice without a website or social media setup is a bad idea
  • What I learned from having to hire 6 CA's in my first 6 months in practice
  • How to avoid the biggest mistakes in digital advertising so you don't waste your money on ads
  • How to get your first 25 google reviews before you even open your doors
  • How to cost-effectively get a website, social media pages, google listing, logo, business cards, and other branding essentials that portray you as the unique upper cervical specialist that you are
  • How to get health practitioners in your community to refer patients to you when you are brand new
  • How to invest time instead of money to build a social media following on Facebook, Instagram, TikTok, YouTube and more
  • How to build a powerful mindset and habits in 30 minutes a day... and much, MUCH More!
Sep 18, 2023

Dr. Patrick Lin joins us on the Upper Cervical Marketing Podcast from Source Chiropractic in Cedar Park, Texas. In this UCM Podcast, Dr. Bill Davis and Dr. Lin discuss how we can partner together to double Dr. Lin’s practice in revenue and in space. We talk about new patients, team building, and systems necessary to build a million-dollar practice in only 800 ft.². Stay on mission with us and get fired up…no complacency!

Sep 4, 2023

Dr. Jeff Zehr joins us on the Upper Cervical Marketing Podcast from Zehr Chiropractic in Norton Shores, Michigan. In this UCM Podcast, Tony Hook and Dr. Zehr discuss making a lasting and perpetual impact in communities with upper cervical care. We talk about maintaining passion, vision, and staying hungry to help those who need hope and healing. Stay on mission with us and get fired up…no complacency!

Aug 21, 2023

Dr. Bill Davis joins us on the UCM Podcast CEO of UCM Practice Growth Systems. In this UCM Podcast, Tony Hook and Dr. Bill Davis discuss the importance of focusing on your why to breakthrough capacity issues, stagnation, complacency and more. We cover what to focus on in different practice growth stages. Be sure to listen in to learn more about Dr. Bill Davis and Tony Hook’s approach to ongoing growth.

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