Dr. Mercedes Cook joins us on the Upper Cervical Marketing Podcast from Upper Cervical Chiropractic of San Diego. In this UCM Podcast, Dr. Bill Davis and Dr. Cook discuss how she has been able to grow her upper cervical practice through digital marketing, provider nights, and an annual friends and family day (patient appreciation day). We talk about the importance of consistency and focus in practice. Stay on mission with us and get fired up! Go team upper cervical!