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The Upper Cervical Marketing Podcast

The Upper Cervical Marketing Podcast provides upper cervical doctors and students with an upper cervical chiropractic podcast that is actionable information from upper cervical leaders who are currently extremely successful in practice. We interview top doctors who practice all upper cervical techniques including Advanced Orthogonal, Atlas Orthogonal (AO), Blair, EPIC, Knee Chest, NUCCA, Orthospinology, Toggle, TIC, Quantum Spinal Mechanics (QSM3) and more. We also do episodes focused exclusively on upper cervical practice growth strategies for chiropractors at every stage of practice growth. You are looking for the top chiropractic podcasts you have found what you need to grow your upper cervical specific practice.
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Now displaying: 2021
Dec 20, 2021

In this UCM Podcast, Tony Hook interviews Dr. Kalan who shares his passion about how knowing your worth impacts practice success. We also discuss how this is the foundation for chiropractic advocacy and unity within the profession. 

Dec 6, 2021

In this UCM Podcast, Dr. Kurt Sherwood from Restoration Spinal Care returns to the Upper Cervical Marketing Podcast. Tony Hook interviews Dr. Kurt who shares about his new stage of practice. We go over the top 5 things that have brought steady success as he looks to transition into partnership.

Nov 15, 2021

In this UCM Podcast, Tony Hook interviews the team at Advanced Wellness Clinic in Calgary, Alberta. We go over how they have been able to grow a successful practice with a patient base that loves this dynamic chiropractic team. Together, they share how they have built likeability and trust over the years. With the entire office team on this podcast, it’s one you won’t want to miss!

Nov 1, 2021

In this UCM Podcast, Tony Hook interviews Dr. Chase O’Keefe of Northern Roots Family Spinal Care in Clear Lake, WI. In just a handful of years, Dr. Chase opened a practice, grew it, sold it, opened a new practice in a new city, and is now bursting with new patients. We discuss his strategies and to what he attributes his success. Lots of fantastic, practical things you can implement right away to make a difference in your practice and community! 

Oct 18, 2021

In this UCM Podcast, Dr. Bill Davis interviews Dr. Casey Weerheim of Upper Cervical Sioux Falls in Sioux Falls South Dakota. We discuss Dr. Casey’s journey of growth and stability. We discussed the mindset that he has had to have in order to build a successful practice and where he learned it. 

Oct 4, 2021

In this UCM Podcast, Tony Hook interviews Dr. Brandon Hard of Liberty Upper Cervical Chiropractic in Newnan, Georgia. We discuss Dr. Brandon’s journey to becoming a cash practice and how he is seeing record setting months. We go over the reasons for making the change, uncertainties involved, and how he is getting his current patients on board. 

Sep 20, 2021

In this UCM Podcast, Tony Hook interviews Dr. Elizabeth Hoefer of Well Connected Chiropractic in Mission Viejo, California. We explore how Dr. Hoefer’s rapid growth has been manageable due to scaling her team. She covers her hiring, training, and team building methods that have contributed to her noteworthy success. Listen in to hear Dr. Hoefer’s heart and mindset!

Sep 6, 2021

In this UCM Podcast, Tony Hook interviews Dr. Christina Meakim of Health Life Chiropractic in San Francisco, California. We talk about how Dr. Meakim is even more excited than when she first started almost 20 years ago and how she is seeing record setting months. We also discuss team building, patient communication, cultivating an atmosphere of healing in the office. 

Aug 16, 2021

In this UCM Podcast, Tony Hook shares five obsessions that top upper cervical doctors have. He discusses the commonalities that he has seen over and over through the years. Join us to hear the obsessions top upper cervical doctors have to have to create the most successful upper cervical chiropractic practices in the world. 

Aug 2, 2021

In this UCM Podcast, Tony Hook interviews Dr. Steven Keener of K2 Health Center in Encinitas, California. We discuss some of Dr. Steven’s obstacles and difficulties he’s had through the years and most importantly, how he has overcome. He shares key factors, systems, and mindsets that have led to having his best growth to his practice to date. Join us to hear the  strategies he uses to create and cultivate professional relationships. Dr. Steven also touches on how he has shifted his office culture to bring more cohesiveness and focus.

Jul 19, 2021

In this UCM Podcast, Tony Hook interviews Dr. Bill Davis founder and CEO of Upper Cervical Marketing. Dr. Bill shares how being obsessed with results impacts patient journey, the practice journey and the UCM journey. This is an important podcast to listen to if you want to grow in 2021 and beyond. 

Jul 5, 2021

In this UCM Podcast, Tony Hook interviews Dr. Kevin Pecca of Montclair Upper Cervical in West Orange New Jersey. Dr. Kevin shares how upper cervical dramatically changed his life and how his passion for upper cervical has driven his success in practice. He also shares how he started the podcast and that impacted his practice as well. 

Jun 21, 2021

In this UCM Podcast, Tony Hook interviews Dr. Celia Ringstad of Pierce Ringstad Chiropractic in Roseville, California. Dr. Celia shares how she has had wonderful mentors who encouraged and helped her uncover her practice identity. She shares how this has helped not only herself, but the entire team to be equipped to serve patients and get fantastic results. Dr. Celia’s referral-based practice is continuing to help so many people to find hope and healing…find out how out how she does it! 

Jun 7, 2021

In this UCM Podcast, Tony Hook interviews Dr. Christine Zapata of Emerald City Spinal Care in Seattle, Washington. Dr. Christine shares how she had to innovate with her marketing plan to effectively reach a community locked down with COVID restrictions. Her simple, consistent steps have helped her practice not only stay open, but to grow. She has a big heart for her community and to serve those who need help now more than ever! 

May 17, 2021

In this UCM Podcast, Dr. Bill Davis interviews Dr. Mercedes Cook of Upper Cervical Chiropractic San Diego in San Diego, California. We discuss how Dr. Cook was able to double her practice over the last year in the middle of the pandemic. We go over the specific methodology Dr. Mercedes and her team uses to consistently produce new patients. Listen in to hear easy to implement steps to authentically build consistent new patient referrals to help more sick and suffering people to find hope and healing.

May 3, 2021

In this UCM Podcast, Tony Hook interviews Dr. Rick Means II of Corrective Spinal Care of Florida in Cape Coral, Florida. We discuss how his highly successful practice is continuing to grow through an effective referral strategy plan. We go over the specific methodology Dr. Rick and his team uses to cultivate powerful bonds and interactions. Listen in to hear easy to implement steps to authentically build consistent referrals to help more sick and suffering people to find hope and healing. 

Apr 19, 2021

In this UCM Podcast, Dr. Bill Davis interviews Dr. Jonathan Lazar, Clinic Director of Lazar Spinal Care in Ann Arbor, Michigan. We discuss how Dr. Lazar has pivoted over the years when it comes to how he hires and trains his team, his marketing, and so much more. Dr. Lazar also shares how his focus on serving has been key to his practice growth. Listen in to hear practical steps you can take on your upper cervical chiropractic journey. 

Apr 5, 2021

In this UCM Podcast, Tony Hook interviews Drs. Lucas and Amy Watterson of Mountain State Wellness in Morgantown, West Virginia. We discuss how they have sustained a highly successful practice and plan on growing to be an ultra-high performing office. We dig into leadership mindset and skills, team building strategies and how to cultivate a “team culture.” Listen in to hear practical steps you can take to lead and build a powerhouse team and help more sick and suffering people to find hope and healing. 

Mar 15, 2021

In this UCM Podcast, Dr. Bill Davis interviews Dr. Larry Arbeitman Clinic Director of Upper Cervical Chiropractic of Monmouth in Morganville New Jersey. We discuss how Dr. Arbeitman was able to hire 2 additional Associates and 2 new CA’s to help him continue to grow his million-dollar practice in 2020. Dr. Arbeitman also shares how he had to pivot his marketing to focus on digital marketing to consistently attract new patients. Listen in to hear practical things you can implement to take positive steps on your upper cervical chiropractic journey. 

Mar 1, 2021

In this UCM Podcast, Dr. Bill Davis interviews Dr. Rachae Bell Clinic Director of Clear Chiropractic in Spokane Washington. We discuss how Dr. Bell opened a second location in the middle of the pandemic and was able to have her first year of a million-dollar practice in 2020. Dr. Bell specifically shares how she had to pivot her marketing for the new location in order to succeed. Listen in to hear practical things you can implement to take positive steps on your upper cervical chiropractic journey. 

Feb 15, 2021

In this UCM Podcast, Tony Hook interviews Dr. Bill Davis Founder and CEO of Upper Cervical Marketing. We discuss the key is to building a successful practice in 2021. Dr. Bill specifically shares the most important strategies to focus on in today’s environment. Listen in to hear practical things you can implement to take positive steps on your upper cervical chiropractic journey. 

Feb 1, 2021

In this UCM Podcast, Tony Hook interviews Dr. Ian Davis-Tremayne with Upper Cervical Chiropractic of Marin in Mill Valley, California. We discuss how he has built a highly successful practice, chiropractic training program, and coaching business. Dr. Ian specifically shares the mindset, philosophies, and strategies that have helped him achieve great things for chiropractic doctors, students, and his community. Listen in to hear practical things you can implement to take positive steps on your chiropractic journey.

Jan 18, 2021

In this UCM Podcast, Dr. Bill Davis interviews Dr. Julie Mayer Hunt of Mayer Chiropractic in Clearwater, Florida. We discuss how she continues to practice with passion and purpose, even decades into practice. Listen in to hear the impact she is continuing to make in her community and beyond.

Jan 4, 2021

In this UCM Podcast, Tony Hook interviews Dr. Jamie Cramer of  Precise Chiropractic in Troy, Michigan. We discuss how she effectively recruits associates and interns and how she empowers and builds them up. Listen in to hear the team building strategies and the wins she cultivates for everyone involved. When practices are healthy and thriving, they will help more people in their communities and beyond!

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