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The Upper Cervical Marketing Podcast

The Upper Cervical Marketing Podcast provides upper cervical doctors and students with an upper cervical chiropractic podcast that is actionable information from upper cervical leaders who are currently extremely successful in practice. We interview top doctors who practice all upper cervical techniques including Advanced Orthogonal, Atlas Orthogonal (AO), Blair, EPIC, Knee Chest, NUCCA, Orthospinology, Toggle, TIC, Quantum Spinal Mechanics (QSM3) and more. We also do episodes focused exclusively on upper cervical practice growth strategies for chiropractors at every stage of practice growth. You are looking for the top chiropractic podcasts you have found what you need to grow your upper cervical specific practice.
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Now displaying: 2023
Dec 25, 2023
In this bonus episode of the UCM Podcast, Dr. Bill Davis discusses 7 traps to avoid when adding a second associate to your upper cervical practice. Here is what you can expect from this special episode for Upper Cervical Docs:
  • How to develop effective ASSOCIATE RECRUITMENT STRATEGIES to consistently generate quality candidates
  • How to make sure that you ACTUALLY NEED ANOTHER ASSOCIATE instead of just hiring another CA or office manager
  • Which 3 DOCTOR MODEL to choose for your practice, personality blend and culture How to determine if you are COLLECTING ENOUGH each month to afford a 2nd associate
  • How to set expectations with CLEARLY DEFINED RESULTS, METRICS AND BONUSES (KRA's, KPIs etc.)
  • How to develop SYSTEMS THAT DON'T DEPEND ON YOUR PERSONALITY to succeed
  • What you need to do to make sure you have ENOUGH NEW PATIENTS to fill all 3 of your schedules
  • How to make sure your OVERHEAD ISN'T CREEPING OUT OF CONTROL before bringing on another high paid team member
  • How to develop a TRAINING SYSTEM for your associates and all your team members to thrive
  • What you need to FOCUS ON NOW in order to grow to the next practice growth stage... and much, MUCH More!
Dec 18, 2023

Join Dr. Bill Davis and Tony Hook as we discuss the 2023 Upper Cervical Practice Survey Results. You can get the full results and analysis based on your current practice growth stage at https://uppercervicalmarketing.com/blog/2023-upper-cervical-practice-survey-results/. Go team upper cervical!

Dec 4, 2023

Dr. Dennis Fiorini joins us on the Upper Cervical Marketing Podcast from Fiorini Chiropractic Center in Tallahassee Florida. In this UCM Podcast, Dr. Bill Davis and Dr. Fiorini discuss how he has been able to grow his upper cervical practice through relationship building, team training, and communication. We talked about the importance of consistency and focus in practice. Stay on mission with us and get fired up! Go team upper cervical!

Nov 27, 2023

In this bonus episode of the UCM Podcast, Dr. Bill Davis discusses 5 Boxes You Must Check Before Hiring Your 1st Associate! Here is what you can expect from this special episode for Upper Cervical Doctors:

What you are going to learn today…

  • How to determine if you are COLLECTING ENOUGH each month to afford an associate
  • How to set expectations with CLEARLY DEFINED RESULTS, METRICS AND BONUSES (KRA's, KPIs etc.)
  • How to develop SYSTEMS THAT DON'T DEPEND ON YOUR PERSONALITY to succeed
  • What you need to do to make sure you have ENOUGH NEW PATIENTS to fill both of your schedules
  • How to make sure your OVERHEAD IS UNDER CONTROL before bringing on your highest paid team member
  • How to make sure that your mindset is right to effectively LEAD AND MENTOR an associate doctor
  • How to develop a TRAINING SYSTEM for your associates and all your team members to thrive
  • How to make sure your MISSION, VISION, AND VALUES are shared with your entire team including your associate
  • What you need to FOCUS ON NOW in order to grow to the next practice growth stage... and much, MUCH More!
Nov 20, 2023

Dr. Mercedes Cook joins us on the Upper Cervical Marketing Podcast from Upper Cervical Chiropractic of San Diego. In this UCM Podcast, Dr. Bill Davis and Dr. Cook discuss how she has been able to grow her upper cervical practice through digital marketing, provider nights, and an annual friends and family day (patient appreciation day). We talk about the importance of consistency and focus in practice. Stay on mission with us and get fired up! Go team upper cervical!

Nov 6, 2023

Dr. Elan Schrier joins us on the Upper Cervical Marketing Podcast From Schrier Family Chiropractic in Delray Beach Florida. In this UCM Podcast, Dr. Bill Davis and Dr. Schrier discuss how he has been able to get 600 Google reviews for his upper cervical practice. We talk about the importance of consistency and focus in his practice. Stay on mission with us and get fired up…no complacency!

Oct 23, 2023

In this bonus episode of the UCM Podcast, Dr. Bill Davis discusses How to Breakthrough 20 K per Month This Year in Your Upper Cervical Chiropractic Practice! Here is what you can expect from this special episode for Upper Cervical Doctors:

What you are going to learn today…
• How to expand and train your mind to help more people in your community
• How to develop the habits of highly successful doctors
• Why starting a practice (or continuing in a practice) without a CA is such a bad idea
• What I learned from having to hire 6 CAs in my first 6 months in practice
• How to brand yourself as the unique upper cervical specialist that you are so patients pay, stay, and refer
• How to avoid the biggest mistakes in digital advertising so you don't waste your money on ads
• How to build social proof, get 24 video testimonials, and get 100 Google reviews every year
• How to invest time instead of money to build a social media following on Facebook, Instagram, TikTok, YouTube and more
• How to get health practitioners in your community to refer patients to you every month
• How to develop a powerful patient education system to generate consistent referrals
• How to train your team to be upper cervical chiropractic advocates... and much, MUCH More!

Oct 16, 2023

Dr. Bill Davis joins us on the Upper Cervical Marketing Podcast Founder and CEO of UCM Practice Growth Systems. In this UCM Podcast, Dr. Bill Davis and Tony Hook discuss how 7 sacred cow mindsets are holding back the upper cervical movement. We talk about the importance of putting these to death within your own mind so you can help more people in your community. Stay on mission with us and get fired up…no complacency!

Oct 2, 2023

Dr. Kurt Sherwood joins us on the Upper Cervical Marketing Podcast from Restoration Spinal Care in Renton Washington. In this UCM Podcast, Dr. Bill Davis and Dr. Kurt discuss how he was able to find an associate for his upper cervical practice in a nontraditional way. We talked about the importance of adding an associate to increase your capacity especially when you have a waiting list practice. Stay on mission with us and get fired up…no complacency!

Sep 25, 2023

In this bonus episode of the UCM Podcast, Dr. Bill Davis discusses 5 Mistakes to Avoid When Opening Your Own Upper Cervical Practice. Here is what you can expect from this special episode for Students, Associates, and Upper Cervical Docs:

I am going to save you tons of time and money today!

In the past 10 years, we've helped over 100 Upper Cervical Practices start right.

Whether you are coming straight out of school or out of an associate position, we understand the challenges and what you need to do to start your upper cervical practice right.

We know the answers to the questions.

We know what works and what doesn't.

You Are in the Right Place!

What you are going to learn today…

  • How to find the right location for your practice and avoid "dead areas"
  • How to name your practice to differentiate your unique upper cervical specialty
  • Why starting your practice without a website or social media setup is a bad idea
  • What I learned from having to hire 6 CA's in my first 6 months in practice
  • How to avoid the biggest mistakes in digital advertising so you don't waste your money on ads
  • How to get your first 25 google reviews before you even open your doors
  • How to cost-effectively get a website, social media pages, google listing, logo, business cards, and other branding essentials that portray you as the unique upper cervical specialist that you are
  • How to get health practitioners in your community to refer patients to you when you are brand new
  • How to invest time instead of money to build a social media following on Facebook, Instagram, TikTok, YouTube and more
  • How to build a powerful mindset and habits in 30 minutes a day... and much, MUCH More!
Sep 18, 2023

Dr. Patrick Lin joins us on the Upper Cervical Marketing Podcast from Source Chiropractic in Cedar Park, Texas. In this UCM Podcast, Dr. Bill Davis and Dr. Lin discuss how we can partner together to double Dr. Lin’s practice in revenue and in space. We talk about new patients, team building, and systems necessary to build a million-dollar practice in only 800 ft.². Stay on mission with us and get fired up…no complacency!

Sep 4, 2023

Dr. Jeff Zehr joins us on the Upper Cervical Marketing Podcast from Zehr Chiropractic in Norton Shores, Michigan. In this UCM Podcast, Tony Hook and Dr. Zehr discuss making a lasting and perpetual impact in communities with upper cervical care. We talk about maintaining passion, vision, and staying hungry to help those who need hope and healing. Stay on mission with us and get fired up…no complacency!

Aug 21, 2023

Dr. Bill Davis joins us on the UCM Podcast CEO of UCM Practice Growth Systems. In this UCM Podcast, Tony Hook and Dr. Bill Davis discuss the importance of focusing on your why to breakthrough capacity issues, stagnation, complacency and more. We cover what to focus on in different practice growth stages. Be sure to listen in to learn more about Dr. Bill Davis and Tony Hook’s approach to ongoing growth.

Aug 7, 2023

Dr. Christine Zapata joins us on the Upper Cervical Marketing Podcast from Emerald City Spinal Care in Seattle, Washington. In this UCM Podcast, Dr. Bill Davis and Dr. Christine take you through a communication master class to help doctors, associates, and CA’s communicate better immediately. We cover how to develop the communication systems to empathize, connect and convert more new patients into lifetime patients. Be sure to listen in to learn more about Dr. Zapata’s powerful approach to communication and more.

Jul 17, 2023

Dr. Josh Silver joins us on the Upper Cervical Marketing Podcast from Chirotech in St. Petersburg, Florida. In this UCM Podcast, Dr. Bill Davis and Dr. Josh discuss how he has combined upper cervical care with functional neurology to help his patients hold longer. We cover how to develop the systems to assess functional neurological issues in your practice. Be sure to listen in to learn more about Dr. Silver’s unique approach. 

 

Jul 3, 2023

Dr. Liz Hoefer joins us on the Upper Cervical Marketing Podcast from Well Connected Chiropractic in Mission Viejo, California. In this UCM Podcast, Dr. Bill Davis and Dr. Liz discuss how to develop systems to serve effortlessly with your team. We cover how to develop the systems and pivot when necessary to be in flow with your practice each day. Be sure to listen in to establish this type of efficient and effective practice activity. 

 

Jun 19, 2023

Dr. Bill Davis joins us on the Upper Cervical Marketing Podcast from UCM. In this UCM Podcast, Tony Hook and Dr. Bill discuss the 7 practice growth stages that upper cervical practices may encounter during their growth journey. We cover common barriers to growth from one stage to the next. Be sure to listen in to identify where your practice is in the growth stages and how to get to the next stage so you can help more people. 

 

Jun 5, 2023

Dr. Jason Sabo joins us on the Upper Cervical Marketing Podcast from Inside Out Chiropractic Center in Edmonton, Alberta. In this UCM Podcast, Tony Hook and Dr. Jason discuss the extreme importance of mindset for the upper cervical doctor. We cover why it’s important, tips to maintain a good mindset, and how to stay focused on the mission. Be sure to listen in to establish this foundational necessity for your practice. As goes the doctor, so goes the practice! 

 

May 15, 2023

Dr. Jeremy Kerrigan joins us on the Upper Cervical Marketing Podcast from Mesa Arizona. In this UCM Podcast, Dr. Bill Davis interviews Dr. Jeremy who shares how he has been able to open a successful upper cervical specific practice or he focuses on taking care of the person not just their Atlas subluxation. We discuss how his unique success journey has been different than many others. Dr. Kerrigan gets into practical information that you can apply in your practice immediately when it comes to interacting with other health providers and serving the person most effectively. Be sure to listen in to get practice tips and strategies that work to help you help more people in your community!

May 1, 2023

Dr. Grant Dennis joins us on the Upper Cervical Marketing Podcast from The Specific Chiropractic Centers in Arkansas. In this UCM Podcast, Dr. Bill Davis interviews Dr. Grant who shares how he has been able to open 2 successful upper cervical specific chiropractic offices in 8 years. We cover how the business landscape has shifted in the past 3 years and how upper cervical practices need to update in order to keep up. Dr. Grant gets into practical information that you can apply in your practice immediately. Be sure to listen in to get practice tips and strategies that work in any market!

Apr 17, 2023

Dr. Bill Davis and Tony Hook joins the Upper Cervical Marketing Podcast to discuss the release of the second edition of Upper Cervical Practice Mastery: Learn Success Secrets of the World’s Top Upper Cervical Doctors. In this UCM Podcast, Tony Hook and Dr. Bill Davis discuss the updated, revised, and expanded second edition now available! They go through each of the chapters and give you an understanding of everything you can expect in this robust new version. Be sure to listen in to learn more about this new practice handbook that can help you immediately whether you are a CA, student, associate, or clinic director!

 

Apr 3, 2023

Dr. Larry Arbeitman joins us on the Upper Cervical Marketing Podcast from Upper Cervical Chiropractic in New Jersey. In this UCM Podcast, Tony Hook interviews Dr. Larry who shares how he has been able to grow his practice year after year. We cover key areas to focus on within your practice so you can identify specific areas to implement proven strategies. Dr. Larry has had a million-dollar practice for years and is set up to grow and expand even more this year as well. Be sure to listen in to get practice tips and strategies that work in any market!

 

Mar 20, 2023

Dr. Alison Bremner joins us on the Upper Cervical Marketing Podcast from Atlas Chiropractic in Boulder, Colorado. In this UCM Podcast, Dr. Bill Davis interviews Dr. Alison who shares her journey of how she went from trying to be someone else to being her authentic self and flourishing in her practice. We discuss how to she has developed a powerful combination of authenticity, certainty, and healthy money concepts to have the confidence to charge for what she does. Dr. Alison has built a fantastic team of that work together cohesively to help bring about wellness in the lives of their Boulder community. Listen in! 

Mar 6, 2023

Dr. Josh Henk joins us on the Upper Cervical Marketing Podcast from Transcendence Family Wellness Center. In this UCM Podcast, Tony Hook interviews Dr. Josh who shares some of his journey into chiropractic and how his philosophy and style has developed over the years. We discuss how he is effectively serving people to meet them where they are, serve their needs, and empower them to be able to live their best life. Dr. Josh has built a stellar team of experts that work together cohesively to help bring about wellness in the lives of others. Listen in! 

Feb 20, 2023

In this UCM Podcast, Tony Hook interviews Dr. Bill Davis who discusses 10 ways to reach your community effectively this year. All 10 of these important steps can be applied right away to more effectively reach your community and grow your practice.

 

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