Dr. Bill Davis and Tony Hook joins the Upper Cervical Marketing Podcast to discuss the release of the second edition of Upper Cervical Practice Mastery: Learn Success Secrets of the World’s Top Upper Cervical Doctors. In this UCM Podcast, Tony Hook and Dr. Bill Davis discuss the updated, revised, and expanded second edition now available! They go through each of the chapters and give you an understanding of everything you can expect in this robust new version. Be sure to listen in to learn more about this new practice handbook that can help you immediately whether you are a CA, student, associate, or clinic director!

Dr. Larry Arbeitman joins us on the Upper Cervical Marketing Podcast from Upper Cervical Chiropractic in New Jersey. In this UCM Podcast, Tony Hook interviews Dr. Larry who shares how he has been able to grow his practice year after year. We cover key areas to focus on within your practice so you can identify specific areas to implement proven strategies. Dr. Larry has had a million-dollar practice for years and is set up to grow and expand even more this year as well. Be sure to listen in to get practice tips and strategies that work in any market!